What does successful B2B portal development entail in its entirety? Ask your peers and they will probably tell you that it’s a combination of different levels of skills including DB planning, GUI design architecture design and middle tier integration and coding. Now ask yourself. Would you believe that the possible conversion of your website into a B2B portal can actually result in significant improvement in the growth of revenue and that all this can happen in a month? Probably, a few years ago you wouldn’t have believed it but today you are left with no choice but to admit the sheer power of B2B portals as far as shaping your entrepreneurial fortunes are concerned.
If You Are Yet to Explore Its True Potential Then You’re Lagging
Gone are the days when a B2B portal was primarily regarded as a fancy idea – primarily maintained by larger companies. Today, businesses, irrespective of what their size is have unequivocally admitted that quality B2B portals are backed by serious merits. They are an absolute necessity for each and every company looking for substantial revenue growth without shelling out a fortune for the same. Here are ways in which B2B portals can turn out to be an absolutely sagacious investment for your business.
Aim for Better Targeted Campaigns With The Help Of These Portals
These portals are designed to bolster targeted campaigns. There is no dearth of B2B portals focused on individual industry networks and industries consisting of members from across the globe. There are portals that concentrate on regional divisions as well. An effective B2B marketing strategy would be to integrate several portals in order to obtain substantial coverage. There are around 1500 such portals and online directories based on variations in their regional and industry focus.
Expect Better Revenue Growth with Existing Client Base and Value Added Services
Both your present customer base as well as value added services can positively serve as avenues of profit. Thanks to these integrated portals, your existing clients are able to secure faster access to product information as well as improved customer support services. As far as leveraging your value added services is concerned, you can establish the portal as the primary sales channel and then you can use the shared resources to add value to the client experience.
Utilize Low-Cost Effective Marketing
At the core of the emergence of B2B portals as one of the most dominant forces driving sales is their cost-effectiveness. Yes. Portal marketing is an essentially low-cost marketing activity. To start off with, you can even open a free account with these portals only to switch to a premium account soon. Let us tell you that this premium account is not expensive as well. With a premium account, you can expect better visibility on Google and multilingual entries, in a few cases as well. Businesses that have premium accounts in these portals are positioned better in the search results and clicked more as well.
In order to leverage the true potential of B2B portals, you need to ensure that you’re seeking services of a reliable B2B Portal Development company- which has the proven record of developing successful portals for businesses.